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Logo & Artwork FAQs
Not sure which logo file to send, what vector artwork means, or whether your design is ready for a truck or sign? Start here. We’ll help you understand the practical details before your next project.
What you have, what we need, and how to bridge the gap.
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716-681-0241
A screenshot or small JPG contains a fixed number of pixels. Enlarging it spreads those pixels over a bigger area, which can make edges look soft or blocky. A logo that looks clear on a phone may need better artwork for a sign or vehicle. Send the best file you have and tell us the finished size so we can assess it.
Vector artwork uses paths and curves to describe shapes rather than a fixed grid of pixels. Properly prepared vector artwork can be enlarged without its outlines becoming blocky because of the change in size. It can also provide the paths a vinyl cutter needs. A photo or PNG does not automatically contain those cut paths.
Original AI, EPS, SVG, PDF, or CorelDRAW files are useful starting points. However, the extension alone does not guarantee usable vector artwork: a PDF can contain a low-resolution image, and saving a JPG as a PDF does not recreate its shapes. High-resolution PNG and JPG files can work for some printed projects. Send what you have so we can check it.
Start with that. Send your clearest file or bring in the printed item and explain what you want to produce. If you can contact the original designer, ask for the original vector artwork. If that is unavailable, we can discuss whether a redraw is practical and what work would be involved.
We can review existing artwork and discuss reproducing or refining it for your project. The work depends on the quality of the reference, the lettering, and the complexity of the design. Rebuilding a logo takes preparation before production begins, so have the artwork checked early if you are working toward a deadline.
Make your identity work wherever customers see your business.
Usually, yes—with thoughtful preparation. A detailed design may need a simpler version for a small decal, while vehicle lettering needs to read at a distance. We can discuss contrast, letter size, background colors, and production methods so the different applications still look like the same business.
If customers already recognize your logo, a redraw, cleaner lettering, or a more consistent layout may be enough. A new identity may make sense if your business or its audience has changed. Share your existing design and what you want to improve; we can talk through the options.
Include your business name, what you want made, approximate sizes and quantities, and any deadline. Send the best artwork or reference images you have. For vehicle graphics, the vehicle’s year, make, model, and clear photos are helpful. For a sign, include a photo of the location when possible.
Pricing depends on the design work involved and what you need to produce. A straightforward redraw and a new logo developed from an initial idea are different projects. Use our quote form to tell us what you have in mind, or call 716-681-0241 to discuss it.
Bring your ideas—and whatever artwork you have. Vicki can help you work out the next step.
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